“Keep high aspirations, moderate expectations, and small needs.” William Howard Stein

Written by: Martina Egli.

Ed Ruscha is perhaps my favourite living Artist. His work is quite simply iconic. He’s one of those few artists whose works have seeped into the fabric of modern culture; it’s quite likely therefore that even if you don’t think you know his work… you probably do.

It’s true that he’s more often known for his canvas work than his photography, but that same spark that ignites, (quite literally sometimes,) his other pieces is present in his photography too.

I’m one of those people that believes there’s merit in all Artistic endeavour and try not to judge the works of others either too harshly or too favourably. However, there’s no denying that in photography we are heirs to the legacy of true giants; Eggleston, Bresson, Adams to name but a few – I think Ed Ruscha keeps their company quite nicely.


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